Showing posts with label World Cup Qualifier. Show all posts
Showing posts with label World Cup Qualifier. Show all posts

Sunday, 11 October 2009

The Future: England 2.0

What could be more convenient than hunching antisocially over your laptop, face illuminated by the glow of watching live streaming football, while flicking between tabs on your browser any time the action becomes less appealing than checking email? And, should you feel really technically savvy, nostalgic viewing through your TV can be restored by hooking up the pipes of the interweb directly, just in case the letterbox sized laptop viewing was making your eye's wince a little too much.

Following Setanta's woeful demise a few months back, the rights for the Ukraine v England game landed back in the original holders lap, Kentaro, which commissioned Internet broadcaster, Perform, an impromptu opportunity to show the first live streaming of an England match via the web. Kentaro had listened to a last ditch "competitive" £1m effort from the BBC, but ultimately decided this offer fell way short of their £3m valuation.

Whether Kentaro's value was way too optimistic for a game that held about as much weight to it as the ailing England World Cup 2018 bid, or whether the BBC's offer was far too scrooge like, matters little as ultimately, and predictably, the cost was levied at the door of the supporter. How reassuringly corporate. Had the fixture been critical to England's qualification hopes, as penultimate fixtures in Eastern Europe so often have been in the past, I am sure the BBC, or someone with more clout would have stepped up and tabled a bid that would have satisfied Kentaro coffers.

While this may have been the first legal streaming of Football of any kind, using the Internet as a platform to broadcast live sports, the technical glimpse of the future has been going on for some time, albeit illegally through self broadcasting sites such as Justin.tv. I discovered the site little over a year a go when a friend asked if I was watching Rangers v Liverpool in a preseason friendly, which I abruptly answered with a scoff. About 30 seconds later, dumbfounded and scoff retracted, I was watching the game, which, to top it off Liverpool won handsomely 4-0, if I recall -at Ibrox!

I had very little motivation to shell out the £11.99 to watch the game, and had I not been preoccupied with higher priority tasks such as laundry, I would probably have turned to justin.tv anyway. I can not remember the last time I had the arrogance and luxury to be more interested in domestic chores than World Cup Qualifiers.

Kentaro's price point was out of sink with the true value of the match. They clearly saw an opportunity and took advantage, but in terms of future games, the prices will have to come down, offer more than one game, or be an actual game with bigger enough importance to warrant the lofty price tag. Supporters already have to pay through the noses, so heading down a pay for view model will test even the most hardened football addict. Besides, given the apparent success of the experiment, I would be amazed if more traditional media conglomerates such as BskyB, are not already working on the ability to broadcast matches via the web, if not they should be. I'm sure within 10 years time, and I hope sooner, at least having the option to view matches via the web will be common place.

What ever the long term future of Kentaro, I hope it will help spark some competition in a market that is dominated by Murdoch's empire, and therefore promote some creativity and innovation. This is possibly verging on the ridiculously optimistic, even for me, but this could ultimately be good for supporters if healthy competition can force prices down to a more tolerant level. Although, how we would then insure every Football gets a free DB7 with every signing on fee.

For now I will make do with BBC highlights accompanied by Mark Bright sounding more like an early morning TV presenter than commentator, with his stand out quote being, "oh the ref's played on their, when Heskey's got one in the face." If I don't hear Mark Bright "tut tut" until the next time an England match is on the Internet, it will be too soon.

In terms of the actual Football, I'm not sure what all the fuss about Rio is? OK, he was napping half the time, and was the cause of the early sending off such was his narcolepsy, but in general, the entire back line looked edgy, especially Ashley Cole.

England may have lost their 100% record, but I think the defeat could actually do some good, keeping English feet firmly on the South African soil. Our arrogance and self entitlement was already becoming unbearable, so being knocked down a bed or two will be a good lesson. Who needs another Adam Crozier "Golden Generation" label with a World Cup Finals on the horizon?

For anyone who missed the highlights, here they are brought to you without the aid of Cable TV, digital or satellite........100% Internet.


Ukraine v England

Trey | MySpace Videos

Friday, 27 March 2009

International Heart Break

Could the International break have come at a worse time? Just when the Premier League was finally coming to an exciting climax, with Manchester United at last proving they are human after all, we have to reassure our national legion's, and begin mumbling God save the Queen.

At least, this international break does have some significance for some nations, with a World Cup Qualifier being thrown in with a friendly. Did they think we wouldn't notice the friendly, or perhaps mistake it for another qualifier??

International friendlies are important, its just hard for the average fan to get excited about a game, whom's only reward is another cap for players, and on the rare occasion for managers to try out new players/tactics. If anything, I would advocate more friendlies, as in theory this would give players more International experience, and would provide the internationals managers a welcome break, from whatever it is they do for the rest of the year.

In reality, what little friendlies are played, end up being a very small window for experiment, meaning that we end up with what was so expertly demonstrated by then England Manager, Sven Goran Eriksson, making 11 changes plus at half time. Even the kit man got subbed, nobody was guaranteed a full 90 minutes!

The result of all this cramming, is the devaluing of the international friendly. You can hardly blame fans, who have in the past spent time and money on tickets, get disgruntled at the sight of their favourite players gingerly tip toeing around in fear that they might get a bollocking from their respective club manager if they fail to come back in one piece.

Ironically, I have to admit that while the distinct lack of enthusiasm shown by players can be an embarrassment to my nationality at times, I also find myself crossing my fingers, that upon their return, the club squad is left intact, especially at this time of the season.

In truth, over the startling and some what scary 20 years I have been a fan of the beautiful game (Italia 90' being where it all began), I have seen the slow shift in legions from country to beloved club, for both player and fan. As the old First Division was re-branded in to the Premier League shortly after Italia 90, the game has become far more professional, standards have been raised and with it, the amount of money sloshing around the footballing Industries coffers.

So, as we wait a whole 7 days for our next premier league fix, building enough paranoia to suggest the timing of the international break was a masterful plot by the Premier League to have us gasping for more, we are left to get a poor substitute in 'Arry and Fabs bickering over the fitness of Ledley King who must have been learning far too much from Darren "sicknote" Anderton in his academy days.

One person who will welcome the international distraction though, will be Sir Alex Ferguson. We all assumed that his refusal to speak to the press after the Liverpool game would have been a big enough signal to his team to refocus by the time they faced Fulham. Paul Scholes moment of madness amidst the complacency in which United started their game at Craven Cottage, being a stark reminder of assumptions being the mother of all F*@k ups, has shown even with the wealth of experience united possess, Ferguson actually has a challenge on his hands. A challenge he will be looking to reassert himself on during the shelter of the international break.
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